1800 Tequila Commercial Video

1800 Tequila Commercial

In this commercial by 1800 Tequila, Michael Imperioli acts as the spokesperson for the alcoholic drink. Michael Imperioli is best known for his role as Chris on the HBO series The Sopranos. The show is about the Italian mafia in New Jersey and all that they must deal with when living a criminal life. When people see the commercial they see an Italian man that is talking with a New Jersey accent and with an attitude that people mostly associate with a mobster. The fact that Imperioli is most known for his role as a mobster only intensifies this association. The commercial captures Imperioli's ability to portray a mafioso and focus on it in order to make the tequila seem cool because people want to live lives that are full of fun, money, sex, and all the other glamorous things the mob life seems the entail. However, this does not positively portray Italian people. Instead of using Imperioli's ability to act like a mafia member, they could use the camaraderie of Italian life and how important families are. They could show and Italian family party where they were all drinking 1800 Tequila. This would show Italians in a positive view and also show advertise their drink as a fun-inducing drink.

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